Marketing credits
I've done some (basic) research into the way people have marketed their videos. What I did was Google searches for the video ids (eg YGuBx6Xj-PE).
Some of these searches don't work, because the id starts with a hyphen (which Google treats as a negation operator). This means I can't give a result for the kids film or the london bus film, for example. Clearly it's not a very advanced research technique, but here are the results anyway:
3rd= The Hitch-hikers guide, South Park and the 36 puzzles films. Clearly made an effort, but no blanket coverage. [There are probably a few more that belong in this category. Sorry if I've missed you]
2nd The Catchup film. Got a link onto slashdot (credit where it's due: that's impressive), and had the bright idea of using wikipedia. Not sure either fetched many hits, but good work.
1st (by a mile) The Pirates/Ninjas video. Clear winners of the marketing prize. Try a Google search for QiMRE_uSPlQ to see what I mean.
A lot of the films produce only one hit (their youtube page) in this test, so null marketing points for them. Several others have been marketed only on forums.unfiction.com and nowhere else visible.
For info, at the time of writing, the South Park film is way in the lead with 35,000-odd views, with the Pirate/Ninja film in second place with 23,000-odd, and the rest of the field miles in the distance.
In case it's not obvious, I'll say it again: this "google test" is an extremely crude technique. But it's kind of interesting anyway.
posted by Perplex Video @ 11:19 AM
5 Comments:
Crude, but good. We had quite a few more for the South Park video, but I'm sure it's a fair sampling as you compare between videos. I found a couple more by doing the same search in the google groups section too. As expected, marketing was key. I think universal appeal was also important seeing as the top two videos are of interest to a larger crowd (P vs. N and SP) than the straight PXC ones. Nice Work.
Can't say I agree that marketing was key - as said above - I'm well up there, I've also hit a number of tropical fish sites, contributing some 500-800 of my hits at a guesstimate. However, views wise - I'm hovering around 13th..
I guess from the general appeal of Pirates, and South Park - that this was a test of the viral credentials of the videos..
It's very tempting to scream foul - but then I remember, I did a dumb movie about fish which is impenetrable to anyone who doesn't already know the story, and only took me one evening and one morning :)
Well it's nice that someone finally realises how much effort we put into marketing this video, as bad as this reviewer thinks it is.
Scream foul as loud as you like, Steve, but I don't think you can accuse us of anything.
fFoul? Heck, mind candy have said their biggest hope was that people would fFind new and interesting ways to market their fFilms. Not only did PvN embrace the truest spirit of the fFilm making experience, but of the competition as a whole. While it's not quite my personal fFavorite fFilm (that would be Seej's fFilm Noir piece) PvN has, in every way, met or exceeded the goals and spirit of the competition.
PvsN and SP had natural advantages due to their themes.
Perfectly fair and just, of course.
However, I am absolutely certain certain some other people spamed/clinked there way up, however. (in fact, one google search proved it..)
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Incidently, some of my marketing wouldnt have been picked up by a search.
eg.
On some forums, and in some art gallerys I posted a simple puzzle to get to the URL of the video.
In a way takeing the quest a "step backwards" from the video.
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